7-Eleven Debuts ‘Raise the Roost’ Chicken Concept

The new restaurant concept, which features hand-breaded chicken tenders, wings, sandwiches and more, is co-located in one the retailer's new Evolution Stores in Manhattan.

7-Eleven has opened its new Southern-inspired quick-serve concept, Raise the Roost Chicken & Biscuits, in lower Manhattan, co-located in one of four of the retailer’s new Evolution Stores.

7-Eleven Evolution Stores are real-time, real-life experiential testing grounds where customers can try and buy the retailer’s latest innovations in revolutionary new store formats.

Billed as “Chicken Worth Crossing the Road For,” Raise the Roost offers a simple menu: made-from-scratch, hand-breaded fried chicken tenders with signature sauces, bone-in and boneless wings, signature chicken sandwiches and breakfast sandwiches. The in-store restaurant from 7-Eleven offers both made-to-order and grab-and-go options.